Social Proof: Why It Matters and How To Get It

By Liam T | November 24, 2021 | 0 Comments

Human psychology is highly geared towards sociability and we have always been guided by what their peers were doing. It’s the meeting of this instinct and technology that has given us the rise of social media which, in many ways, has been one of the defining features of the 21st century so far.  It’s also the reason social proof works wonders in marketing and should be part of the marketing mix for any ecommerce business. When people see other people lining up to buy your products, or , they’ll want it as well.  What Is Social Proof? In marketing, social proof is the evidence a company can provide…

Bringing a business partner on-board – things to consider

By Liam T | November 10, 2021 | 0 Comments

One of the most crucial stages of entrepreneurship is setting up the right business structure to ensure you start on the right foot. One option for many at this stage is setting up a business partnership, which sees you partner with other entrepreneurs – and share the equity in the business – to get your business off the ground. Diluting ownership of your business, and choosing the right business partner are big decisions however and it’s essential to know what you are getting into before you decide to do this. So, what are some of the pros and cons of having a business partner and what questions do…

R&D For Product Development – How Does It Work?

By Liam T | November 3, 2021 | 0 Comments

The innovative products being released each year don’t come from the void. From the newest iPhone, to construction materials, all of the products in the market today are a result of product development, and usually, a research and development (R&D) process.  But how do these processes work and how can businesses ensure R&D is undertaken effectively and in ways that will generate returns? In this article, we look at some of the complexities involved in R&D, and how R&D impacts the wider economy. R&D Explained R&D, also known as research and technological development – RTD – is the first step of product development. It encompasses the innovative activities…

What Is Regtech? A Quick Guide

By Liam T | October 14, 2021 | 0 Comments

Recently, we took a look into the emerging insurtech market. Now we want to look at another emerging fintech sector, RegTech. Regtech, which stands for Regulatory Technology, refers to the use of information technology to optimize and actualize regulatory processes. It’s helping all industries that are regulated by the government interact with their customers better, and improve their internal processes. What is RegTech though, and how can we expect to see it develop? And crucially, what if any opportunities are there for businesses and entrepreneurs in the RegTech space? In this article we attempt to address some of these questions. RegTech In A Snapshot In the early to…

What Is Insurtech? A Quick Guide

By Liam T | October 6, 2021 | 0 Comments

Innovation often lies at the intersection of two or more already existing fields. A ground-breaking invention is never born out of the ether. It’s built on dozens of other inventions that came before. Insurtech, being at the crossroads of technology and insurance, is one such example. It’s not a reinvention of the wheel, but it’s still a new way to approach the insurance industry. Let’s delve into the topic. Insurtech In A Snapshot Insurtech is a market with products that use technology to improve insurance services, reduce costs in the insurance market, and find new ways to help customers get better insurance.  Insurance is one of the oldest…

Why Data Ethics is Important

By Liam T | August 4, 2021 | 0 Comments

If you’re active in any form of business, you will collect data about your customers. That’s especially true if you have any form of digital presence, albeit a website, or even just a social media page. Data collection is a staple of successful businesses, because it lets you personalize the experience of your customers, and make informed business decisions. When you know more about your audience, you’re able to serve them better. But you can’t just bundle information in a Google spreadsheet and use it for whatever you want. That would be unethical. And it’s exactly what data ethics is concerned with. What Is Data Ethics? By definition,…

Back to normal – how to be a good manager after the pandemic

By Liam T | July 28, 2021 | 0 Comments

With vaccination efforts ongoing across the globe, and society slowly emerging from 18 months of lockdowns and social distancing, attention now turns to managing the return to normal. For many business and managers, this will mean returning to the office. Indeed, a lot of us have already started doing so. But what management challenges will this present, and what does good management look like, post-pandemic? It all starts with empathy, understanding, and adaptability. Let’s delve into it. An Important Observation The world hasn’t known a situation comparable to the current one since the influenza pandemic at the beginning of the 20th century. The Covid pandemic was new territory…

Business Finance: A Beginner’s Guide

By Liam T | July 20, 2021 | 0 Comments

Having a deep understanding of your company’s financial situation can help you divert resources in the right direction, spend more on what generates returns and improve decision making overall. But for true insight, just knowing your ROI will never be enough. To really understand your company’s finance, you need to look at the small details. So, what does an entrepreneur need to know about business finance, and how can this knowledge be applied to your own business? What is Business Finance? In its most basic sense, business finance is about the raising and managing of funds by business organizations”. Day-to-day basis, this means analysing, planning and controlling transactions.…

The power of open banking

By Liam T | July 9, 2021 | 0 Comments

Open Payments – along with the wider trend toward open banking – is just the latest way in which tech innovation is shaking up the world of financial services. How real is this trend however, and what impact will it have? Economies are rapidly digitising. Digital first technologies and companies now dominate industries ranging from retail to taxi services. Finance too is digitising, with an impressive 88% of financial institutions believing they will lose market share to data driven fintech start-ups in coming years. In a digital economy, data is one of the most valuable commodities. When data is siloed however, or buried in spreadsheets, the value inherent…

Streamlining ecommerce logistics – how technology can help

By Liam T | June 8, 2021 | 0 Comments

The ecommerce sector has always been at the forefront of technological change. Two technologies in particular which are central to ecommerce are warehouse management and ERP (Enterprise Resource Planning) systems. These technologies allow business owners to stay on top of orders and manage logistics, whether they be a simple and small-scale drop-shipping operation, or a fully fledged digital first store. What is warehouse management? As the name suggests, warehouse management allows business owners to keep track of inventory inside a warehouse. This makes everything from preparing orders to shipping products easier and more efficient. For a business that’s just starting out a “warehouse” might just be nothing more…

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