Examples Of Great Ecommerce Marketing Strategies

By Liam T | February 3, 2022 | 0 Comments

Starting an takes a lot of hard-work. There are many things to consider ranging from inventory and shipping, to setting up a legal entity and website development. Possibly the most important thing however, when all of these other things are taken care of, is convincing people to buy from your store.  This is where marketing comes in. Marketing and promoting a store’s products are both just as important as creating the site, or sourcing an inventory. But new stores don’t have to reinvent the wheel to be successful. Employing tried and tested marketing strategies is the most reliable way to succeed online. So in this article, we’ll highlight…

Unstructured Supplementary Service Data (USSD) – an overlooked marketing tool?

By Liam T | January 24, 2022 | 0 Comments

Unstructured Supplementary Service Data (USSD, also known as quick codes) is a GSM protocol that can be used for text message communication. It’s very similar to SMS (Short Message Service), but it’s a bit more particular. For starters, USSD messages are limited to 183 characters. Moreover, USSD messages establish a real-time connection between the mobile phone and a network or server. Even if they don’t know it, most people are more familiar with USSD than they might think. All phone numbers that start with a * and end with a # are USSD codes, and these codes serve to establish a USSD connection to a server.  They’re a…

Should Companies take on Debt?

By Liam T | January 20, 2022 | 0 Comments

Raising finance is a vital part of a business’ journey from start-up to scale-up and beyond. While some entrepreneurs may opt for the investment for equity route, others may seek to approach lenders to raise finance. This approach has the advantage of meaning no equity has to be given up, but brings with it it’s own challenges too.  Some businesses will have a good experience, with the debt allowing for further investment and subsequent growth, others may have different experiences and so will take the approach of bootstrapping so as to avoid debt. So, what are the pros and cons of taking on corporate debt? What are the…

Digital Payments Explained

By Liam T | January 13, 2022 | 0 Comments

Technological advancement has brought us very far from where we were as a society 100 years ago. Where payment methods are concerned, we’ve made huge strides. While cash was king in the past, we’re slowly but surely moving towards a cashless society. Last year, digital transactions totaled over 6.6 trillion dollars. Given their increasing centrality to business, it’s important to understand the different types of digital payment methods available, so you can ensure your business is ready for them. So, what are the pros and cons of each, and how do they work? Credit And Debit Cards Bank issued cards are nothing new. They’ve been around for decades,…

Social Proof: Why It Matters and How To Get It

By Liam T | November 24, 2021 | 0 Comments

Human psychology is highly geared towards sociability and we have always been guided by what their peers were doing. It’s the meeting of this instinct and technology that has given us the rise of social media which, in many ways, has been one of the defining features of the 21st century so far.  It’s also the reason social proof works wonders in marketing and should be part of the marketing mix for any ecommerce business. When people see other people lining up to buy your products, or , they’ll want it as well.  What Is Social Proof? In marketing, social proof is the evidence a company can provide…

Bringing a business partner on-board – things to consider

By Liam T | November 10, 2021 | 0 Comments

One of the most crucial stages of entrepreneurship is setting up the right business structure to ensure you start on the right foot. One option for many at this stage is setting up a business partnership, which sees you partner with other entrepreneurs – and share the equity in the business – to get your business off the ground. Diluting ownership of your business, and choosing the right business partner are big decisions however and it’s essential to know what you are getting into before you decide to do this. So, what are some of the pros and cons of having a business partner and what questions do…

R&D For Product Development – How Does It Work?

By Liam T | November 3, 2021 | 0 Comments

The innovative products being released each year don’t come from the void. From the newest iPhone, to construction materials, all of the products in the market today are a result of product development, and usually, a research and development (R&D) process.  But how do these processes work and how can businesses ensure R&D is undertaken effectively and in ways that will generate returns? In this article, we look at some of the complexities involved in R&D, and how R&D impacts the wider economy. R&D Explained R&D, also known as research and technological development – RTD – is the first step of product development. It encompasses the innovative activities…

What Is Regtech? A Quick Guide

By Liam T | October 14, 2021 | 0 Comments

Recently, we took a look into the emerging insurtech market. Now we want to look at another emerging fintech sector, RegTech. Regtech, which stands for Regulatory Technology, refers to the use of information technology to optimize and actualize regulatory processes. It’s helping all industries that are regulated by the government interact with their customers better, and improve their internal processes. What is RegTech though, and how can we expect to see it develop? And crucially, what if any opportunities are there for businesses and entrepreneurs in the RegTech space? In this article we attempt to address some of these questions. RegTech In A Snapshot In the early to…

What Is Insurtech? A Quick Guide

By Liam T | October 6, 2021 | 0 Comments

Innovation often lies at the intersection of two or more already existing fields. A ground-breaking invention is never born out of the ether. It’s built on dozens of other inventions that came before. Insurtech, being at the crossroads of technology and insurance, is one such example. It’s not a reinvention of the wheel, but it’s still a new way to approach the insurance industry. Let’s delve into the topic. Insurtech In A Snapshot Insurtech is a market with products that use technology to improve insurance services, reduce costs in the insurance market, and find new ways to help customers get better insurance.  Insurance is one of the oldest…

Why Data Ethics is Important

By Liam T | August 4, 2021 | 0 Comments

If you’re active in any form of business, you will collect data about your customers. That’s especially true if you have any form of digital presence, albeit a website, or even just a social media page. Data collection is a staple of successful businesses, because it lets you personalize the experience of your customers, and make informed business decisions. When you know more about your audience, you’re able to serve them better. But you can’t just bundle information in a Google spreadsheet and use it for whatever you want. That would be unethical. And it’s exactly what data ethics is concerned with. What Is Data Ethics? By definition,…

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